Keywords how to determine?

The company's marketing strategy is not allowed to use any word with a "cheap" words because they think the word has a negative impact on the product. However, the search engine keyword analysis data, "cheap" is indeed a "very popular" word. For example: cheap cell phone and cheap mobile phone. After some argument, the company's marketing department agreed to use the word, is the most interesting, and then later the traditional marketing advertising, they also spend the word.

I cite this case, we should note that:

Web site to determine what keywords, not imagined, but should not take this decision to the keyword analysis search engine.

For example, a weight loss website, you can determine very much keywords: lose weight, how to lose weight, rapid weight loss, winter weight, weight loss products, healthy weight loss, weight loss website, weight, weight-loss methods.

So in the end how to determine the keywords it? This involves three things:

1. Relevance and keyword density. Yes, the "downsizing" and "lose weight" means the same, but if rarely "downsizing" the words on your site, the search engine that "downsizing" and your site is no correlation, you will not get "downsizing" rankings. Are you sure keywords must be on your site frequently mentioned.
2. Keyword search frequency. In the sense, we believe that "quick weight loss" and "lose weight fast approach" should be the same. But search engines do not think so, Google's data indicate that the "rapid weight loss" about 300 times a day search, and the "fast way to lose weight," the daily search volume is almost zero.
3. Keywords competitors. For example, "lose weight" keyword, although the daily search volume in the millions, but its competitors are more mature, not a station you can easily match.

Summary:

Keywords must be determined and highly relevant to your site. Perhaps too popular keywords station did not come, but if there is no flow of words, the first row is of no significance.

The secret is to determine the key words: Think about what you are searching or consumers, rather than the owners.

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