As a website analyst, if there is such a feeling? In an industry, a company spent a long time, I feel you can do basically have done in the absence of new business development, the role of the organization many times, is the tracking and reporting of data presented, repeating despicably monotone monotonous work, copy data fulfill those duties, a long time, more will feel undervalued in the organizational structure, and sometimes misunderstood.
In fact, if you position yourself as the transfer of data and reports, rather than business improvement thinker, then you should change the way you work, in-depth data, derived from real data optimization suggestions, even small points; If the business has been formed, it is stable, you can also consider the information collection tools and systems whether there is room for improvement in order to achieve the needs of the rapid development of online marketing efforts.
Personally think that the general data collection newcomer to the team can be, you should focus on KPI, and C at the beginning of the managers (CEO / CMO / CFO) did. Of course, because this industry, there is not a long time,, many people are still positioning themselves in the new, still impossible to escape the data collection and forwarding simple circle, a very important reason may be that strategy, management thinking lacking. If this is the case, then you should contact with some companies manage knowledge, understand the value of the company's existence as soon as the position in the industry, future business prospects and where the point, which for web analytics teams and individuals are good .
First, using data collected beyond thinking to arm themselves
Hastened to arm themselves with the Peter Drucker and Fred Hammond Malik fit your company's management thinking, to enrich their analysis of ideas, raised to a certain height, rather than the analysis can not complain about the site in the organization play an important role, the report did not produce any feedback so forth. In addition to the theory, in practice, it is important to set goals, and this can enhance their value to the company, if the performance is good, it is recommended that the role will be offered on the site, the site perform well, the company is analyzing sector income will rise, the principle is that simple.
Second, if you want to get bigger upgrade and improve, can focus on the following aspects:
- When my colleagues think you are a professional data provider when to tell them this idea is wrong, some of the data should allow the system to achieve
- Multiple efforts on the analysis, do not always spend time on the use of tools, especially some irrelevant skills
- Do not track data on the organization and business indifferent
- Maintain a positive learning attitude, multi-browser-related information, to deepen in practice, discuss and share
- Try perspective of CMO, CFO, CEO's look at the issue, which will not look exactly the same thoughts
Third, an excellent site for analysis and scientific management team, a reasonable time distribution should look like this:
- 15% of the time spent on data marker, measurement and statistics
- 15% of the time spent on tool performance optimization and marketing information systems to build on its own (if you do not own the system, then you rely on Google Analytics, Bing statistics, analyze it)
- 35% of the time spent on analysis and strategy
- 35% of the time spent on optimization, testing, and enhance the performance of existing sites
Finally, to say that some people would say web analytics team that broke the day, in fact, still support. Is not it? Yes, but more involved in the company's business optimization, process optimization, then this support can also be called dominant.
