Google search engine optimization SEO Technical Reference:
First, select the server on which area
For Google, different regions, different search results. Some English words, you use Google search in China, find your site's ranking non-production front, but if you are abroad with Google, you may turn ten pages can not find your site.
We do Google SEO ranking results than allowing ourselves to see, but let us look at potential customers, so select the server region should select the area where the potential customer base.
Second, check the server's IP is being punished over Google
1, check this server put the number of sites it? How to check it? Here we give you a tool you can easily find out how many domain names point to a common IP: (http://whois.webhosting.info/ip/)
For example: If you want to check the IP 219.235.226.75 you just IT into the address bar: http://whois.webhosting.info/219.235.226.75/ hit enter, since you can see the number of domain names pointing to the IP
For example: If you want to check the IP 219.235.226.75 you just IT into the address bar: http://whois.webhosting.info/219.235.226.75/ hit enter, since you can see the number of domain names pointing to the IP
2, select several www.seo.com Then you enter in Google: site: www.seo.com then take a look at how Google indexed pages of this site. If you find that Google has not indexed it, a few more investigation, if most of them are not included in Google's case, it is likely that this server is Google punished before. For the period of insurance, it is best not to use.
Generally, to be punished more domain google search engine, Google is relatively small server is punished!
Generally, to be punished more domain google search engine, Google is relatively small server is punished!
Third, the server is running must be stable
Fourth, choose a good domain name, Web site design and reasonable path and filename SEO
Design Principles SEO domain / path / filename:
1, that is to include keywords. Pai English keywords, you can select the domain associated with the keyword. Pai Chinese keywords, you can use pinyin domain name, Chinese people use Chinese sites path and file name
2, static than dynamic path path ranked conducive
3, there is a path TLDs ranked higher than second-level domain (known sites, authority sites except secondary domain)
4, seo.com than www.seo.com/seo/ has ranked advantages
5, www.seo.com/seo/ have ranked higher than such path www.seo.com / seo.html advantage.
1, that is to include keywords. Pai English keywords, you can select the domain associated with the keyword. Pai Chinese keywords, you can use pinyin domain name, Chinese people use Chinese sites path and file name
2, static than dynamic path path ranked conducive
3, there is a path TLDs ranked higher than second-level domain (known sites, authority sites except secondary domain)
4, seo.com than www.seo.com/seo/ has ranked advantages
5, www.seo.com/seo/ have ranked higher than such path www.seo.com / seo.html advantage.
Fifth, the rational design and page title tag SEO
Title and label refers to part of the main page source code <head> and </ head> in the middle, such as our Shanghai SEO Contact Us page titles and labels are as follows:
<TITLE> Shanghai SEO Optimization - Contact Us </ TITLE>
<meta.name="description"content="SEO优化,上海SEO优化,联系我们">
<meta.name = "keywords" content = "SEO, optimization,
"> <META.http-equiv=Content-Typecontent="text/html;charset=gb2312">
<meta.http-equiv="Content-Language"content="zh-cn">
<meta.name="description"content="SEO优化,上海SEO优化,联系我们">
<meta.name = "keywords" content = "SEO, optimization,
"> <META.http-equiv=Content-Typecontent="text/html;charset=gb2312">
<meta.http-equiv="Content-Language"content="zh-cn">
1, page title design principles:
a, the title of each page should be different, and to their own web pages with content like accord;
b, web design brief and clear title, the title of each page highlighting the best 1-2 end only Key words, not too much;
c, title design not too long, it is best not more than 25 characters, 50 letters of the alphabet.
a, the title of each page should be different, and to their own web pages with content like accord;
b, web design brief and clear title, the title of each page highlighting the best 1-2 end only Key words, not too much;
c, title design not too long, it is best not more than 25 characters, 50 letters of the alphabet.
2, page description description label design:
page description tag, it is primarily for search engines to see, the pursuit of this label design simple, consistent with the web content. In order to improve the ranking, in which you can improve the appropriate keyword density.
page description tag, it is primarily for search engines to see, the pursuit of this label design simple, consistent with the web content. In order to improve the ranking, in which you can improve the appropriate keyword density.
3, keyword keywords label design:
Currently on the Google search engine SEO has no effect, but there is a certain rank other search engines on the role of design principles and the label is brief and clear, and if more than one keyword can be opened with commas grid, unrelated words is best not to use, easy to be some search engines as the left arm to deal with.
Currently on the Google search engine SEO has no effect, but there is a certain rank other search engines on the role of design principles and the label is brief and clear, and if more than one keyword can be opened with commas grid, unrelated words is best not to use, easy to be some search engines as the left arm to deal with.
4, page encoding and label design language Notes:
mainly to the browser to read. Encoded in different languages are different, so do foreign websites must pay attention to, it is best to use the operating system on potential customers, or else potential customers to see the web page will be garbled. If your site is in English site is for your potential customers in Western Europe, you can use the following code: <meta.http-equiv = "Content-Type" content = "text / html; charset = iso-8859-1" >
mainly to the browser to read. Encoded in different languages are different, so do foreign websites must pay attention to, it is best to use the operating system on potential customers, or else potential customers to see the web page will be garbled. If your site is in English site is for your potential customers in Western Europe, you can use the following code: <meta.http-equiv = "Content-Type" content = "text / html; charset = iso-8859-1" >
Sixth, improve Google PR value of SEO
PageRank Technology: Through the equation of more than 50,000 square variables and 2 billion terms consisting calculated, PageRank able to make an objective assessment of the importance of web pages. PageRank does not count the number of direct links, but the link from page A to page B explanation on page A to page B as a vote cast by. Thus, PageRank will be to assess the importance of the web page according to the number of votes received by B.
PageRank also assess the importance of each vote webpage vote because some pages are considered to have a higher value, so it can get links to pages higher value. PageRank obtained important pages (page rank) higher to display at the top of the search results. Google's search engine technology and the use of integrated information online feedback to determine the importance of a page. Search results without manual intervention or manipulation, which is why Google would become a source of information widely trusted by the user, without affecting pay and fair and objective ranking.
PageRank also assess the importance of each vote webpage vote because some pages are considered to have a higher value, so it can get links to pages higher value. PageRank obtained important pages (page rank) higher to display at the top of the search results. Google's search engine technology and the use of integrated information online feedback to determine the importance of a page. Search results without manual intervention or manipulation, which is why Google would become a source of information widely trusted by the user, without affecting pay and fair and objective ranking.
Seven, rational design websites SEO link structure
Reasonable website link structure following characteristics:
1, with a site map, site map links to all the pages, all the pages have a link to the site map page; content to less than 100K.
2, site navigation clarity, user-friendly browsing;
3, links and images without FLASH button, but the use of text.
1, with a site map, site map links to all the pages, all the pages have a link to the site map page; content to less than 100K.
2, site navigation clarity, user-friendly browsing;
3, links and images without FLASH button, but the use of text.
Eight strategies to increase backlinks SEO
1, see Link: in the search box: link: www.myds.com
2, increase backlinks web approach:
link exchange and related sites
can be added to the relevant website pages on the reverse link to add
to site to the world-famous site in Category
3, select the link to the page of the principle:
PR value is very high page
PR value is not too high, but relatively few pages linked to export
authority sites main page
2, increase backlinks web approach:
link exchange and related sites
can be added to the relevant website pages on the reverse link to add
to site to the world-famous site in Category
3, select the link to the page of the principle:
PR value is very high page
PR value is not too high, but relatively few pages linked to export
authority sites main page
IX Web content and Web Design SEO
Excellent site content includes the following:
1, the original content are more likely to be cited numerous websites, the process generally cited plus a link to this page, so this page to get a better score, ranking naturally good;
2, website content rich: rich web content makes Google Indexed many content sites, links between the various pages of your site in Google improve its favorable ratings of each page of the site;
3, site structure, clarity, and reasonable page design, users and is easy to browse the Google search engine spiders crawl;
4, the asp into html, and each page must not be greater than the compression slimming 100K, less than 100 outbound links.
Static pages in HTML format easily indexed by search engines, and is easy to get a better ranking;
relatively static pages in HTML format to save your server resources, not afraid to increase your website popularity fast;
static pages Html formats need to call the database, the user's browser it is very fast.
relatively static pages in HTML format to save your server resources, not afraid to increase your website popularity fast;
static pages Html formats need to call the database, the user's browser it is very fast.
Currently, most of the sites are taken using a new technology, is a dynamic process that is later, the front desk is a static page. Although the reception is html, but they can also be modified by the background.
If your site is mall system or other systems, the difficult time breaking revision, you can also take the following strategies:? Through technical means that the news.asp id = 234 such links mapped news/234.html
this technology is very simple, you just need to install a server ISAPIREWRITE (Google888.com free download), and then make the appropriate parameter settings on OK
If your site is mall system or other systems, the difficult time breaking revision, you can also take the following strategies:? Through technical means that the news.asp id = 234 such links mapped news/234.html
this technology is very simple, you just need to install a server ISAPIREWRITE (Google888.com free download), and then make the appropriate parameter settings on OK
Ten, highlight a web page SEO keyword
1, keyword title to include: web head with a big headline <h1> SEO optimization </ h1> Comment page titles;
2, pages dedicated to key words in the text ; you can use <b> SEO optimization </ b> to highlight, you can also use striking colors to highlight: highlight the
frequency 3, reasonable adjustments to the frequency of the keyword page appears, in general, key words appear in the page maintained at 2% -8% better.
1, keyword title to include: web head with a big headline <h1> SEO optimization </ h1> Comment page titles;
2, pages dedicated to key words in the text ; you can use <b> SEO optimization </ b> to highlight, you can also use striking colors to highlight: highlight the
frequency 3, reasonable adjustments to the frequency of the keyword page appears, in general, key words appear in the page maintained at 2% -8% better.
XI, written SEO robots.txt fileon a website root directory to the search engine crawlers guiding document, if you accidentally wrong, it is possible Google to delete all your website gave out. On the wording of the document content, Google website has detailed instructions: http://www.google.com/intl/zh-CN/remove.html
XII increase hyperlinks comment SEO
title = "footnotes"
without the commented code:
<a href=http://seo.com> SEO optimization </ a>
add a comment after the code ::
<a href = http://seo.com title = "SEO Optimization-SEO search engine optimization techniques tutorial"> SEO optimization </ a>
title = "footnotes"
without the commented code:
<a href=http://seo.com> SEO optimization </ a>
add a comment after the code ::
<a href = http://seo.com title = "SEO Optimization-SEO search engine optimization techniques tutorial"> SEO optimization </ a>
Picture Notes Tags: general web page insert a picture in html code below:
/> <img height="70" width="187" src="images/webjx_logo.gif"
You can add comments to the pictures as follows:
/> <img height="70" width="187" src="images/webjx_logo.gif" alt="SEO优化"
/> <img height="70" width="187" src="images/webjx_logo.gif" alt="SEO优化"
alt note some brief and clear, do not write too long, it will be some search engines to treat as cheating.
