- Choose their own strength Keywords
- Do not choose low traffic keywords
Now we analyze in detail the anatomy course Keywords:
- Understanding Industry Overview
- Industry Keywords collection
- Keyword Competitive Analysis
- Keywords development planning and traffic is expected to
- Determine target keywords
Understanding Industry Overview
- Main keyword search industry, before the search results 5 website basically summarized description of the industry. For example: SEO keyword before this row are basically very professional site 50, and most of the main domain name, the domain name contains the majority of SEO.
- You are familiar with the site, including the site of the station time, professional, site size, the main keywords and so on. For example, the keyword for SEO, you are familiar with www.seo.com then it came in which position?
- Before 10 sites industry keyword search results, mainly auction site? Industry website?Corporate website? Or personal website? If the auction site and the majority of the industry Web site, then the words strong commercial value; personal website, most of the industry uses advertising alliance forms, innovative profit model can be considered cut; simple business website, then the competition is not strong.
From these areas, you can generally grasp the industry overview. Similarly, you can learn about the building materials industry, the weight loss industry, the tourism industry, non-ferrous metals, filter industries.
Industry Keywords collection
- Main keyword search industry, click on the bottom of the first page of search results more relevant searches. Obtain a set of keywords from the industry, make the appropriate screening.
- From Google trends get daily search volume for each keyword.
- If you need more industry keywords, you can use the Google AdWords Tool .
Keyword Competitive Analysis
- Keywords collection from the industry to choose your own. Including: keyword relevance, keyword search volume, keyword commercial value.
- For the selected keywords (we call two words), according to industry overview understand way to learn two words ranking profiles.
- Two words are often not as strong competition, if the first page of search results appears directory links or content pages such as: http://adwords-webanalytics.blogspot.com/improve-keyword-ranking.html target can be identified as one of key words.
- The need for the top five natural sites were analyzed, including SEO level, the main keyword, website scale, establishment time, PR value and so on.
- Generally require 3-6 months of development time, if you have such patience? If you can not tolerate such a time, you need to consider less competitive.
Keywords development planning and traffic is expected to
- Determine the development of a master key, to enhance website traffic boost. Such as: the beginning of the main keyword SEO optimization can be determined in the future with the development of the site, SEO search results will have a good ranking.
- Keywords development parameters, need to have a clear hierarchy. Such as: rapid weight loss and weight loss is a big level, but with rapid weight loss, weight loss methods can be well over.
- Traffic is expected to be a need for experienced job, some keywords while many daily search volume, but the flow is mainly three (later two) or auction site "block."
- For large-scale industry sites , this step is very important.
Determine target keywords
The above analysis, basically can help you determine the target keywords. For the main station (main domain name or say Home), often can identify three target keywords. Catalog pages, keyword content pages can be so.
